Mobile Wallet Marketing for Small Businesses
Marketing for a Mobile Wallet is a part of the overall strategy, a business must use to compete in today's market. The days of simply having a Website and a Blog are over with the arrival of more complex business models and tools that are being used to market directly to consumers on the mobile platform. One such tool is the mobile wallet application. There are a number of examples of excellent Mobile Wallet applications that can help any business to promote their brand using the cellular platform. What exactly is a mobile wallet? It is an online application on various browsers specifically designed for use by cell phones, which enables the user to store and exchange all types of financial and non-financial information. This type of marketing is being done by banks, financial institutions and mobile wallet service providers who are creating and promoting new mobile wallet apps to increase their customer base. Mobile wallets have the same basic structure as a traditional brick and m...